Privacy Policy

OVERVIEW

ARTICLE 1 – PERSONAL INFORMATION WE COLLECT

When you visit our site or make a purchase, we may collect the following types of personal information:

Information you provide directly:

  • Name
  • Billing and shipping address
  • Payment information (processed securely via third-party providers)
  • Email address
  • Phone number

Automatically collected information:

  • IP address
  • Browser type and device information
  • Pages viewed and interactions
  • Cookies and tracking data

ARTICLE 2 – HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and fulfill your orders
  • Communicate with you
  • Send order confirmations and updates
  • Provide customer support
  • Improve our website and services
  • Detect fraud or security issues
  • Send marketing communications (if you opt in)

We process personal information based on the performance of a contract, compliance with legal obligations, our legitimate interests, or your consent, as applicable.

ARTICLE 3 – CONSENT

Where consent is required under applicable law, we collect and use your personal information only after obtaining your consent.

You may withdraw your consent at any time by contacting us at:

📩 support@melloessentials.com

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

ARTICLE 4 – SHARING YOUR INFORMATION

We share your information with trusted third parties necessary to operate our business, including:

  • Payment processors (e.g. Stripe, Shopify Payments)
  • Shipping and logistics partners
  • Email marketing platforms (e.g. Klaviyo)
  • Analytics and advertising partners

These third parties process your information in accordance with applicable data protection laws and their respective roles and obligations.

Where personal data is transferred outside the European Economic Area, we implement appropriate safeguards as required by applicable law.

ARTICLE 5 – TRACKING & ADVERTISING

We may use third-party tools such as:

  • Meta (Facebook) Pixel
  • Google Analytics

These tools help us:

  • Analyze website traffic
  • Measure advertising performance
  • Deliver personalized ads

Where required by law, these technologies are activated only after obtaining your consent.

You can opt out of targeted advertising via:

https://optout.aboutads.info/

ARTICLE 6 – COOKIES

We use cookies and similar technologies to:

  • Improve user experience
  • Remember your preferences
  • Track website performance

You can disable cookies through your browser settings at any time.

Where required by law, non-essential cookies are used only with your prior consent, which you may withdraw at any time.

ARTICLE 7 – DATA RETENTION

We retain your personal information only as long as necessary to:

  • Fulfill orders
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Retention periods depend on the purpose of processing and applicable legal requirements.

ARTICLE 8 – SECURITY

We take reasonable precautions and follow industry best practices to protect your personal information.

Payment data is processed securely by third-party payment providers that maintain applicable payment security standards, including PCI-DSS where relevant.

ARTICLE 9 – YOUR PRIVACY RIGHTS

If you are a resident of the European Economic Area, you may have the right under the General Data Protection Regulation (GDPR) to:

  • Request access to your personal data
  • Request correction of inaccurate personal data
  • Request deletion of your personal data
  • Request restriction of processing
  • Request data portability
  • Object to certain processing activities
  • Withdraw consent at any time

If you are a resident of certain U.S. states, including California, you may also have additional rights under applicable U.S. privacy laws.

To exercise your rights, contact:

📩 support@melloessentials.com

You also have the right to lodge a complaint with the Belgian Data Protection Authority or another competent supervisory authority.

ARTICLE 10 – DO NOT SELL MY PERSONAL INFORMATION

We do not sell personal information in the traditional sense.

However, some data sharing for advertising purposes may be considered a “sale” or “sharing” under applicable U.S. privacy laws.

You may opt out where applicable by contacting us.

ARTICLE 11 – THIRD-PARTY LINKS

Our website may contain links to third-party websites.

We are not responsible for their privacy practices.

ARTICLE 12 – AGE RESTRICTION

By using this site, you confirm that you are at least 18 years old.

ARTICLE 13 – SMS MARKETING

By opting into SMS marketing, you agree to receive automated messages from Mello Essentials.

  • Message frequency may vary
  • Message and data rates may apply
  • Consent is not a condition of purchase

You can opt out at any time by replying:

STOP / END / CANCEL / UNSUBSCRIBE

ARTICLE 14 – CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy at any time.

Changes take effect upon posting, subject to applicable legal requirements.

ARTICLE 15 – CONTACT INFORMATION

If you have any questions or requests regarding this Privacy Policy, contact us at:

Mello Essentials

Email: support@melloessentials.com